E-commerce or Electronic commerce is trading of products or services through computer networks like internet. With an internet user base of around 137 million, e-commerce in India is growing at an enormous rate. E-commerce offers flexible payment methods to users like Internet banking, Credit/Debit card payments and cash on delivery, the latter one being the most preferred mode of payment in India.

India has around 10 million online shoppers and with the increasing internet users, this number is expected to grow at a much higher rate. Indian e-commerce market was estimated at $2.5 billion in 2009 and is expected to reach $24 billion by 2015.

The key drivers in Indian e-commerce are:

1. Increasing internet users
2. Living standards in India is rising
3. An upwardly middle class with high disposable income
4. Wider range of products and lower prices compared to in-store retailers
5. Lack of time for offline shopping

Career in E-commerce:

E-commerce is a rapidly growing industry producing thousands of opportunities in the job market. With a growth expectation of touching $2.5 billion dollars by 2015, the career opportunities in the industry are very lucrative offering mid-to-high range salaries.